SOCORRO JARAMILLO

I'M

SPEAKER

I'm passionate about sharing ideas that inspire, transform, and open up new ways of thinking about advertising and brands.

Consultant

I support companies and leaders in building strong, authentic, and purpose-driven brands.

Advertiser

I’m a publicist at heart. I believe in strategic creativity as a driving force to connect brands with people.

PROFessort

I enjoy teaching and learning in every class. As an MBA professor, I help shape professionals with vision, critical thinking, and strategic mindset.

A career devoted

Advertising professional with over 35 years of experience in marketing, advertising, and the development of new professionals.

to building purpose-

driven brands

Brand Strategist and Consultant

Academic Background

• Bachelor’s Degree in Advertising – Jorge Tadeo Lozano University

• Bachelor’s Degree in Marketing – Politécnico Grancolombiano

• Master’s in Strategic Marketing Management – Politécnico Grancolombiano

• Master’s in Consumer Behavior – Pontifical Bolivarian University (UPB)

• Experience in multinational agencies such as Y&R, DDB, TBWA, and HAVAS.

• Former Advertising Director at Bavaria/SabMiller.

• Former Dean of the School of Advertising at Universidad Central.

• Currently MBA professor at Universidad de Antioquia.

• National and international speaker.

• EXMA speaker.

Professional Career

Awards & Recognitions

• TOP TEN P&M 2022 – Special recognition as Advertising Professor

• Marketing Woman 2023 – Award granted by UN Women, She Is, and Global Compact

Nothing I’ve lived has been a coincidence. Every step, every achievement, and every challenge have been part of the perfect plan God designed for me. He has been my constant guide, my source of strength, and the voice that reminds me that everything has a purpose. In both my personal and professional life, I’ve learned that when you walk hand in hand with God, even uncertainty becomes a firm path. Everything I am and everything I share with others is born from the faith that sustains me and drives me to keep serving with passion, gratitude, and purpose.

GOD, MY GREATEST INSPIRATION AND LIFE TEACHER

LO QUE MI MAMÁ ME ENSEÑÓ DE PUBLICIDAD

This book was born from the deepest part of my heart. It is inspired by the teachings of my mother — a wise woman who, without realizing it, gave me the most valuable foundations to understand advertising from a human perspective.

In it, I propose a path built on five pillars: purpose, person, promise, plan, and passion. Each one represents a way of seeing marketing with meaning, with soul, and with the firm intention of connecting with the consumer’s heart.

To them, my earliest guides in life

Nothing I am would have been possible without the love, guidance, and example of my parents. From a very young age, I learned from them the value of doing things well, unwavering faith, and the importance of living with purpose.

My mother taught me to see life with sensitivity and to act from the heart. My father taught me to walk with strength, responsibility, and determination.

Though they are no longer physically with me, their love, teachings, and example remain the light that guides my path.

DEDICATION